Advertising & Marketing
Central High School, West Campus
NOTE: This course is approved but is not currently being offered. For clarification or further information, please contact our District ROP Coordinator.
This class is open to all students at Central High School. Student must be in 11th or 12th grade and/or at least 16 years old. It is also recommended that the student have completed an Introduction to Business or Entrepreneurship class.
This is a comprehensive course designed to provide students with an opportunity to investigate the different aspects of marketing and advertising. The scope and structure of marketing strategies are examined. The four fundamentals of marketing (product, price, promotion, and place), consumer behavior, marketing research, sales forecasting, advertising and relevant state and federal laws are topics that will be emphasized.
All ROP teachers are required to maintain a list of advisors. These advisors are community members that work in fields related to their class, and help to advise them of current trends in the industry.